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Well remember if you were a PC player, you could also buy the PC Monster Race edition which included the game, season pass, and ‘additional content when it became available after launch’, which we’re led to believe included a number of characters, monsters and skins that hadn’t even been announced yet. This doesn’t include the DLC characters those you would need to pay for unless you bought the Season Pass or Digital Deluxe edition.
Remember also that pre-purchasing Evolve means you unlock all the games original characters off the bat, as opposed to having to raise your ‘Hunter’ rank overtime to unlock them by playing the game with a limited cast of characters.
A notion based off reasoning that escaped everyone not fucking affiliated with 2K. That might seem like an embarrassingly large amount of money to expect from players who’d already ponied up but 2K assured its customers that they were actually saving money since the four characters were individually worth £6.19 each. If you wanted to buy the season pass then you could pre-order the Evolve ‘Digital Deluxe Edition’ which bundled together the regular version of the game( priced at £54.99) as well as the Season Pass for a whopping £70.99. First there was the obligatory ‘Season Pass’ which offered four new DLC hunter characters, which were released five to six months later,alongside three exclusive skins for the monster characters, priced at £19.99. These fears were realised when Evolve’s ludicrous ‘special editions’ were announced ahead of launch.
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Whether or not Ashton genuinely believed this to be a good thing, he was perceived to have unwittingly showed his hand revealing plans for an aggressive push to charge players for pricey content well after they’d already paid full price for the retail version of the game.
Turtle Rock co-founder Chris Ashton revealed in an interview with Xbox Magazine that Evolve was ‘built from the ground up to support DLC’ during a time when gamers had become increasingly vocal against paid-for downloadable content.
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People knew they could get Evolve’s Monster Expansion pack with exclusive access to the Savage Goliath cosmetic skin if they pre-ordered Evolve before they even knew what the fuck Evolve was.Īnd the catalogue of missteps just continued from there. And in an environment bristling to attack that sort of thing, Evolve burst onto the scene having fucked up every step of the way.Īrriving with not so much a stumble as an out and out face-plant, it first raised eyebrows with the fact it pitched exclusive bonuses to those who pre-ordered the game before actually announcing the game itself. Because it’s marketing strategy resulted in such a shamelessly avaricious launch, so bogged down and mired in its woefully transparent attempts to wring as much money as possible out of its customers, that it managed to become the unintentional embodiment of everything about pre-order culture gamers had grown to despise.Ĭritics and online communities had been working hard to educate the playerbase about the shyster marketing tactics running rampant in the gaming industry: denouncing the flogging of overpriced downloadable content, season passes that gave players exclusive access to parts of the game gated off from the rest and the concerted attempt by the industry to get players to pay full price to pre-order their game on the promise of some bauble or trinket. Long story short, it was set to be an absolute monster hit (pun very much intended) and looked like it was sure to be an industry darling, lovingly soaking up the livelihoods of millions of fans who were sure to play it well into the next couple of years.Įxcept that didn’t happen.
It proved to be the first game in history to win the Game of the Show award at both E3 and Gamescom – that’s a big deal, I promise – as well as garnering over 65 awards and nominations throughout the course of its many exhibitions at trade shows and gaming conventions. Yesterday, Turtle Rock Studios pulled the PC version of Evolve from the Steam storefront, announcing that they were re-designing the asymmetric multiplayer shooter into a free-to-play product.įor those of you who don’t know, the original version of Evolve was a highly anticipated release that generated an absolute cavalcade of pre-release awards, medals and accolades.